The broader consumer environment remains resilient despite slow growth, with ongoing focus on value and promotions. Australian consumer confidence has softened recently on weaker job confidence and renewed rate rise expectations. Against this backdrop, we favour domestic retailers offering strong value and/or exposure to the undersupplied housing market, while avoiding US discretionary names given persistent pressure on lower- and middle-income consumers.
Within Staples, we are underweight supermarkets due to intense competitive dynamics as traditional players lose share to new entrants, raising the risk of a margin-damaging price war. We also avoid alcohol given company-specific challenges compounded by what appears to be structural volume decline. By contrast, Harvey Norman and A2 Milk remain our preferred consumer plays, both offering structural tailwinds and clearer paths to earnings growth.
Harvey Norman stands out as a clear earnings outperformer amongst the discretionary names, driven by resilient consumer electronics demand, regained market share, and strong operating leverage. Its broad product range—spanning furniture, appliances, and home fittings—positions it to benefit from a housing and consumer confidence recovery. International operations, particularly the improving UK business, add further potential upside to margins and group profits, supporting continued earnings momentum into 1H26 and beyond.
A2 Milk remains our preferred pick among defensive consumer staples. Positive earnings momentum should continue, led by strong growth in China’s infant milk formula segment, particularly through share gains in the English Label business and the launch of the higher priced HMO Genesis product. Over the longer term, vertical integration of the Pokeno plant will enable new China Label products, supporting further share gains and margin expansion. Losses in the US are expected to narrow over time, while A2M’s strong cash position provides capacity for future shareholder returns once the Pokeno acquisition is complete.
The year ahead will be defined by our three Es: Earnings momentum must broaden beyond resources, Expansion needs to materialise across both domestic and global fronts, and management Execution will separate winners from disappointments in a market priced for success. Key watchpoints remain the sustainability of the commodity rally, the RBA’s policy trajectory, and whether earnings upgrades can extend beyond the materials sector. In this environment, selectivity matters—backing companies with genuine earnings momentum, structural tailwinds, and proven management teams will be essential to navigating 2026’s opportunities and risks.