Advice in 2035: A decade of transformation ahead
As we look ahead to the next decade, the world of financial advice and wealth management is set for radical transformation. The convergence of technology, data, and evolving client expectations will reshape how advisers deliver value, scale their businesses, and personalise their services.
By 2035, advisers will operate in an environment where technology is not just a support tool, but a true partner in delivering advice. Platforms will automate up to 90% of portfolio processing, with artificial intelligence and robotics handling routine tasks and exceptions flagged digitally. This will free advisers to focus on strategic planning, complex problem-solving, and deepening client relationships.
Prompt-based, intelligent platforms
Adviser-platform interactions will be conversational and prompt-based. Advisers will request bespoke reports, query client data, and receive proactive insights and recommendations in real time. Platforms will anticipate adviser needs - highlighting client exposures, suggesting rebalancing strategies, and drafting communications for client engagement. The platform will become an extension of the adviser’s team, supporting decision-making and client management.
Deep integration and open architecture
In 2025 we’re already seeing increasing focus from advice firms looking to integrate platform functionality into their practice systems and we expect this will continue at pace over the next decade. Open architecture and API-driven integration will be standard, allowing platforms to embed capabilities within CRM, reporting, and workflow tools. This seamless connectivity will enhance efficiency, control, and innovation, enabling advisers to deliver a unified experience to clients.
Data-driven advice and volatility management
Platforms will provide advisers with accurate, timely data to make informed decisions and manage client expectations. Advanced reporting and analytics will be essential, enabling advisers to guide clients through market shocks and uncertainty. Risk profiling and auto-rebalancing will be deeply embedded, ensuring portfolios remain aligned with client goals and life stages.
Personalisation and client engagement
As platforms automate routine tasks, advisers will have more time to focus on personalisation and deep client engagement. Platforms will deliver relevant research, tailored to individual client holdings and life stages, helping advisers deliver truly bespoke advice. The digitisation of service will enable advisers to maintain strong relationships, even as they scale their businesses.
Expanding investment horizons
By 2035, platforms will be the gateway to accessing an even wider range of investment options, including alternatives and international assets. Integration with emerging providers and development of transparent secondary markets will ensure liquidity and suitability. Advisers will be able to construct portfolios that reflect each client’s unique goals, risk appetite, and preferences.
The rapid evolution of platforms over the next decade will bring tangible benefits for advisers and their clients:
- Scalability: Advisers can serve more clients, efficiently and effectively widening the ability for more investors to gain quality advice.
- Personalisation: Truly bespoke advice, tailored to each client’s needs.
- Access: Wider range of investment options, including alternatives and international assets.
- Resilience: Data-driven platforms help advisers and clients navigate volatility and deliver better outcomes.
- Integration: Advice firms control their technology environment, embedding platform capabilities and creating customised technology stacks efficiently and easily.
- Transparency: Clear pricing and product structures build trust and support informed decision-making.
Advice in 2035 will be defined by technology, scale, and personalisation. Platforms like Praemium are investing today to deliver the next generation of value - automating routine tasks, integrating seamlessly with advice firms, and empowering advisers to deliver exceptional outcomes. The future is bright for those who embrace innovation and prepare for the opportunities ahead.